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Geneva, December 21, 2023 – Team BDS is thrilled to announce a groundbreaking partnership with Bausch + Lomb, a global eye health company renowned for its innovative products. This partnership brings together two industry leaders with a shared commitment to excellence, pushing the boundaries of performance and well-being.

This strategic partnership will see Bausch + Lomb integrate its cutting-edge product, Aqualarm, within Team BDS's EA Sports FC 24 (formerly FIFA) team, representing Olympique de Marseille in the eLigue 1 Uber Eats.

This team, twice runners-up in the French championship, is the fruit of a 2-year collaboration between the Phocaean club and Team BDS. This year, the players, wearing the Olympique de Marseille colors, will be aiming to win the eLigue 1 Uber Eats title!

Aqualarm dry eye drops are designed to provide optimal hydration and comfort for users, reducing eye fatigue and promoting overall eye health. With professional esport players spending long hours in front of screens, the importance of taking care of eyesight and eyes cannot be overstated, making Aqualarm the ideal choice for Team BDS x OM.

As part of the partnership, Bausch + Lomb's Aqualarm logo will appear on the pocket of Team BDS x OM's EA Sports FC jersey. The two brands will also organize a tournament on the EA Sports FC game, along with numerous posts, giveaways, and activations.

"We are delighted to partner with Bausch + Lomb and integrate Aqualarm into our roster of sponsors. In esports, where precision and concentration are crucial, the well-being of our players is of paramount importance. Aqualarm's advanced technology aligns perfectly with our commitment to excellence, guaranteeing our EA Sports FC players the ultimate gaming experience while maintaining optimal eye health," said Jocelyn Roux, General Manager at Team BDS.

The unique formulation of Aqualarm creates a protective layer on the eyes, reducing dryness and discomfort associated with prolonged screen exposure. The partnership with Team BDS x OM marks Bausch + Lomb's entry into the esports domain, demonstrating the company's commitment to supporting the well-being of individuals in various industries.

"At Bausch + Lomb, we are proud to partner with Team BDS x OM, two entities that share our commitment to excellence and innovation. By integrating Aqualarm, our leading dry eye product, with Team EA Sports FC 24, we are taking the next step in digital. Eye protection and well-being are essential, especially for professional gamers who spend long hours in front of screens. We are convinced that Aqualarm will offer Team BDS x OM players an optimal gaming experience while preserving their eye health. We look forward to contributing to the success of this exceptional team and continuing our commitment to individual well-being, even in the virtual world of esports" said Adrien Gozzi, OTC Pharma Sales at Bausch + Lomb. 

Team BDS x OM and Bausch + Lomb invite you to join them next week to unveil the OM esports jersey for the 2024 season and enjoy the first content in a series produced as part of the partnership!



About Team BDS

Founded in Geneva in 2019, Team BDS is present in 4 games and currently has over 25 players. The team joined the LEC in 2022, the highest European division in the professional League of Legends scene, and became the world champion in Rocket League in August 2022.

As one of the fastest-growing esports organizations globally, Team BDS follows its own path with determination, intelligence, and boldness. With a community of hundreds of thousands of fans and numerous competition victories, Team BDS aims to have a global impact on the esports scene through its performance and ambition, while embracing ethical and environmentally responsible behavior every day. "Challenge the game" is the team's motto.


About Bausch + Lomb

Bausch + Lomb, a laboratory dedicated to eye health, was founded in 1924 by pharmacists Alfred Chauvin and Henri Blache. In 1970, the head office was transferred to Montpellier, and in 2000, Bausch + Lomb acquired the Chauvin Group, extending its international reach. The company offers a complete range of eye health products in over 90 countries, covering contact lenses, care solutions, ophthalmic treatments, intraocular lenses and eye surgery.

The Bausch + Lomb teams have been working for almost 160 years to innovate new materials and technologies to improve vision. These values, inherited from John Jacob Bausch, are the founding principles of the Bausch Foundation, created in 2017. The Foundation aims to improve the lives of patients around the world by providing access to effective healthcare products, supporting healthcare-related education and contributing to global and local disease prevention initiatives.

Partnership

Team BDS x OM and Bausch + Lomb Team Up for a Visionary Partnership

Geneva, December 21, 2023 – Team BDS is thrilled to announce a groundbreaking partnership with Bausch + Lomb, a global eye health company renowned for its innovative products. This partnership brings together two industry leaders with a shared commitment to excellence, pushing the boundaries of performance and well-being.

This strategic partnership will see Bausch + Lomb integrate its cutting-edge product, Aqualarm, within Team BDS's EA Sports FC 24 (formerly FIFA) team, representing Olympique de Marseille in the eLigue 1 Uber Eats.

This team, twice runners-up in the French championship, is the fruit of a 2-year collaboration between the Phocaean club and Team BDS. This year, the players, wearing the Olympique de Marseille colors, will be aiming to win the eLigue 1 Uber Eats title!

Aqualarm dry eye drops are designed to provide optimal hydration and comfort for users, reducing eye fatigue and promoting overall eye health. With professional esport players spending long hours in front of screens, the importance of taking care of eyesight and eyes cannot be overstated, making Aqualarm the ideal choice for Team BDS x OM.

As part of the partnership, Bausch + Lomb's Aqualarm logo will appear on the pocket of Team BDS x OM's EA Sports FC jersey. The two brands will also organize a tournament on the EA Sports FC game, along with numerous posts, giveaways, and activations.

"We are delighted to partner with Bausch + Lomb and integrate Aqualarm into our roster of sponsors. In esports, where precision and concentration are crucial, the well-being of our players is of paramount importance. Aqualarm's advanced technology aligns perfectly with our commitment to excellence, guaranteeing our EA Sports FC players the ultimate gaming experience while maintaining optimal eye health," said Jocelyn Roux, General Manager at Team BDS.

The unique formulation of Aqualarm creates a protective layer on the eyes, reducing dryness and discomfort associated with prolonged screen exposure. The partnership with Team BDS x OM marks Bausch + Lomb's entry into the esports domain, demonstrating the company's commitment to supporting the well-being of individuals in various industries.

"At Bausch + Lomb, we are proud to partner with Team BDS x OM, two entities that share our commitment to excellence and innovation. By integrating Aqualarm, our leading dry eye product, with Team EA Sports FC 24, we are taking the next step in digital. Eye protection and well-being are essential, especially for professional gamers who spend long hours in front of screens. We are convinced that Aqualarm will offer Team BDS x OM players an optimal gaming experience while preserving their eye health. We look forward to contributing to the success of this exceptional team and continuing our commitment to individual well-being, even in the virtual world of esports" said Adrien Gozzi, OTC Pharma Sales at Bausch + Lomb. 

Team BDS x OM and Bausch + Lomb invite you to join them next week to unveil the OM esports jersey for the 2024 season and enjoy the first content in a series produced as part of the partnership!



About Team BDS

Founded in Geneva in 2019, Team BDS is present in 4 games and currently has over 25 players. The team joined the LEC in 2022, the highest European division in the professional League of Legends scene, and became the world champion in Rocket League in August 2022.

As one of the fastest-growing esports organizations globally, Team BDS follows its own path with determination, intelligence, and boldness. With a community of hundreds of thousands of fans and numerous competition victories, Team BDS aims to have a global impact on the esports scene through its performance and ambition, while embracing ethical and environmentally responsible behavior every day. "Challenge the game" is the team's motto.


About Bausch + Lomb

Bausch + Lomb, a laboratory dedicated to eye health, was founded in 1924 by pharmacists Alfred Chauvin and Henri Blache. In 1970, the head office was transferred to Montpellier, and in 2000, Bausch + Lomb acquired the Chauvin Group, extending its international reach. The company offers a complete range of eye health products in over 90 countries, covering contact lenses, care solutions, ophthalmic treatments, intraocular lenses and eye surgery.

The Bausch + Lomb teams have been working for almost 160 years to innovate new materials and technologies to improve vision. These values, inherited from John Jacob Bausch, are the founding principles of the Bausch Foundation, created in 2017. The Foundation aims to improve the lives of patients around the world by providing access to effective healthcare products, supporting healthcare-related education and contributing to global and local disease prevention initiatives.

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