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INTERSPORT has taken a new step into a booming market, becoming a frontrunner in the distribution of Esport products. The brand will be making products from the world's top teams, including Team BDS, available in stores. They will be available on their website starting from June 13 2023, and in stores starting from the end of June.

The booming Esport market

Esport's popularity has grown exponentially over the past decade. With millions of fans around the world, an ever-growing player base, and tournaments boasting millions of euros in prize money, Esport has gone beyond the status of a niche phenomenon to become an essential part of the entertainment industry.

In France, the craze has not been left behind, with a growing public and an increasing number of professional teams making a name for themselves on the international scene. As a result, demand for quality merchandise such as team shirts has risen significantly.



INTERSPORT's ongoing commitment to sport


INTERSPORT has always been at the forefront of promoting and supporting sport in all its forms. This foray into the world of Esport is just the next logical step in this unwavering commitment.

By marking this transition, INTERSPORT becomes the first sports retailer to offer these products on a large scale. In so doing, it confirms its position as an innovative leader in the sports industry. The launch of this new product line is a major step in the evolution of the cooperative, which aims to modernize its image while meeting the needs of a younger, technically-savvy consumer.



INTERSPORT, pioneer of Esport jersey distribution in France

INTERSPORT confirms its commitment to supporting and promoting a fast-developing discipline. Fans will have access to official Team BDS jerseys, apparel and accessories ... and much more to come!

Products will be available online at intersport.fr/esport from June 13, and initially in 12 stores from the end of June.

(Bonneuil sur Marne, Champagne-au-Mont-D'Or, Herblay, Gonfreville l'Orcher, Lomme, Plan de Campagne, Rennes Pacé, Saint Geneviève des Bois, Plaisir, Clayes-Souilly, Chambourcy, Mondeville).

"We are proud to be the first retailer to offer these collections on a large-scale omnichannel basis: on our intersport.fr website and in selected INTERSPORT stores. As INTERSPORT is already the leading retailer of club shirts in France, it seemed natural to us to get involved in Esport to keep pace with its growth. Our aim is to make the products of the biggest teams on the French Esport scene accessible to as many people as possible, and to enable fans to wear their colors with pride," explains Guillaume Payen, Marketing and Communications Director at INTERSPORT France.

With this new initiative, INTERSPORT is demonstrating its determination to adapt to changing market trends while meeting the expectations of its customers.

Merchandising

INTERSPORT ENTERS ESPORT WITH TEAM BDS

INTERSPORT has taken a new step into a booming market, becoming a frontrunner in the distribution of Esport products. The brand will be making products from the world's top teams, including Team BDS, available in stores. They will be available on their website starting from June 13 2023, and in stores starting from the end of June.

The booming Esport market

Esport's popularity has grown exponentially over the past decade. With millions of fans around the world, an ever-growing player base, and tournaments boasting millions of euros in prize money, Esport has gone beyond the status of a niche phenomenon to become an essential part of the entertainment industry.

In France, the craze has not been left behind, with a growing public and an increasing number of professional teams making a name for themselves on the international scene. As a result, demand for quality merchandise such as team shirts has risen significantly.



INTERSPORT's ongoing commitment to sport


INTERSPORT has always been at the forefront of promoting and supporting sport in all its forms. This foray into the world of Esport is just the next logical step in this unwavering commitment.

By marking this transition, INTERSPORT becomes the first sports retailer to offer these products on a large scale. In so doing, it confirms its position as an innovative leader in the sports industry. The launch of this new product line is a major step in the evolution of the cooperative, which aims to modernize its image while meeting the needs of a younger, technically-savvy consumer.



INTERSPORT, pioneer of Esport jersey distribution in France

INTERSPORT confirms its commitment to supporting and promoting a fast-developing discipline. Fans will have access to official Team BDS jerseys, apparel and accessories ... and much more to come!

Products will be available online at intersport.fr/esport from June 13, and initially in 12 stores from the end of June.

(Bonneuil sur Marne, Champagne-au-Mont-D'Or, Herblay, Gonfreville l'Orcher, Lomme, Plan de Campagne, Rennes Pacé, Saint Geneviève des Bois, Plaisir, Clayes-Souilly, Chambourcy, Mondeville).

"We are proud to be the first retailer to offer these collections on a large-scale omnichannel basis: on our intersport.fr website and in selected INTERSPORT stores. As INTERSPORT is already the leading retailer of club shirts in France, it seemed natural to us to get involved in Esport to keep pace with its growth. Our aim is to make the products of the biggest teams on the French Esport scene accessible to as many people as possible, and to enable fans to wear their colors with pride," explains Guillaume Payen, Marketing and Communications Director at INTERSPORT France.

With this new initiative, INTERSPORT is demonstrating its determination to adapt to changing market trends while meeting the expectations of its customers.

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