Geneva, February 27th, 2024 - Team BDS, one of the world's leading esport organizations, has teamed up with FNAC, the famous retailer of cultural and electronic products, to form a partnership in Switzerland.
This partnership between one of the fastest-growing gaming structures in the world, endorsed by the under-30 demographic, and one of Europe's leading retailers of cultural and leisure goods, opens up exciting new opportunities for esport and video game fans in Switzerland. This new collaboration will feature unique encounters with Team BDS professional gamers, in-store gaming sessions and esport competitions right in the heart of Geneva.
"This is a crucial step for Team BDS," said Jocelyn Roux, Director at Team BDS. "We are delighted to partner with Fnac, a company that shares our passion for innovation and gaming. Together, we're determined to take esports to new heights by offering Swiss fans the chance to experience unique moments all year round."
"Given the growing scope of eSport in Switzerland, and the importance we attach to promote this practice among our customers and the public, this partnership with Team BDS, the Swiss leader in esport, will enable us to raise the discipline awareness even further during events organized within our stores. The first one will be held at Fnac de Genève Rive on Saturday March 9th” emphasizes Aurélie Penot-Epailly, Marketing and Communications Director at Fnac Suisse.
This first partnership between Team BDS and Fnac represents the perfect marriage between the world of esports and modern digital culture. Both entities look forward to positive spin-offs from the various activities linked to the partnership.
Team BDS and Fnac look forward to seeing you on the 9th of March in the Geneva Rive store for a first 100% gaming activation!
About Team BDS:
Founded in Geneva in 2019, Team BDS is active in 4 games and currently has over 25 players. The team joined the LEC in 2022, the highest European division of the League of Legends professional scene, and became Rocket League World Champions in August 2022.
As one of the fastest-growing esport structures in the world, Team BDS follows its own path with determination, intelligence and audacity. Boasting a community of hundreds of thousands of fans and having won numerous competitions, Team BDS aims to make a global impact on the esport scene thanks to its performance and ambition, while adopting ethical and eco-responsible behavior on a daily basis. "Challenge the game" is the team's motto.
About Fnac Switzerland:
Fnac Switzerland has been present in Switzerland for 23 years (in Geneva, Lausanne, Neuchâtel, Fribourg, Conthey and other locations), with 8 directly-operated stores and 17 shop-in-shops in Manor department stores. Customers and members have access to all the products and services offered by the brand: books, CDs, sound, DVDs, video, microcomputers, gaming, telephony, photography and connected objects, as well as small household appliances. Ticketing services, gift cards and gift boxes are also available. www.fnac.ch
Geneva, February 27th, 2024 - Team BDS, one of the world's leading esport organizations, has teamed up with FNAC, the famous retailer of cultural and electronic products, to form a partnership in Switzerland.
This partnership between one of the fastest-growing gaming structures in the world, endorsed by the under-30 demographic, and one of Europe's leading retailers of cultural and leisure goods, opens up exciting new opportunities for esport and video game fans in Switzerland. This new collaboration will feature unique encounters with Team BDS professional gamers, in-store gaming sessions and esport competitions right in the heart of Geneva.
"This is a crucial step for Team BDS," said Jocelyn Roux, Director at Team BDS. "We are delighted to partner with Fnac, a company that shares our passion for innovation and gaming. Together, we're determined to take esports to new heights by offering Swiss fans the chance to experience unique moments all year round."
"Given the growing scope of eSport in Switzerland, and the importance we attach to promote this practice among our customers and the public, this partnership with Team BDS, the Swiss leader in esport, will enable us to raise the discipline awareness even further during events organized within our stores. The first one will be held at Fnac de Genève Rive on Saturday March 9th” emphasizes Aurélie Penot-Epailly, Marketing and Communications Director at Fnac Suisse.
This first partnership between Team BDS and Fnac represents the perfect marriage between the world of esports and modern digital culture. Both entities look forward to positive spin-offs from the various activities linked to the partnership.
Team BDS and Fnac look forward to seeing you on the 9th of March in the Geneva Rive store for a first 100% gaming activation!
About Team BDS:
Founded in Geneva in 2019, Team BDS is active in 4 games and currently has over 25 players. The team joined the LEC in 2022, the highest European division of the League of Legends professional scene, and became Rocket League World Champions in August 2022.
As one of the fastest-growing esport structures in the world, Team BDS follows its own path with determination, intelligence and audacity. Boasting a community of hundreds of thousands of fans and having won numerous competitions, Team BDS aims to make a global impact on the esport scene thanks to its performance and ambition, while adopting ethical and eco-responsible behavior on a daily basis. "Challenge the game" is the team's motto.
About Fnac Switzerland:
Fnac Switzerland has been present in Switzerland for 23 years (in Geneva, Lausanne, Neuchâtel, Fribourg, Conthey and other locations), with 8 directly-operated stores and 17 shop-in-shops in Manor department stores. Customers and members have access to all the products and services offered by the brand: books, CDs, sound, DVDs, video, microcomputers, gaming, telephony, photography and connected objects, as well as small household appliances. Ticketing services, gift cards and gift boxes are also available. www.fnac.ch
